I can’t help it, but my life intersects with Starbucks way too often. I confess, I’m an addict to Starbucks..not it’s coffee…but it’s environment. Tables, chairs, cleanliness, and convenience. And I have a sensitive confession: I’ve turned into the annoying Starbucks-business-nomad.
You know what I’m talking about. The guy that just so happens to be there every time you go to Starbucks just to read a nice book. He’s the guy forging power-deals on his cell phone, while he simultaneously e-mails his colleagues and trades NASDAQ shares using his laptop. Right. AND he’s got his Blackberry. Unbelievable. He’s got so much stuff whipped out, like he’s taken over a piece of real estate inside the Starbucks store as his temporary office. Hell, why doesn’t he have a fax machine hooked up yet? And would he shut up already about his qualified buyer and the shipment coming in from Hong Kong? Who the hell cares?
So yes, I confess. As much as I hate it, I’ve turned into the cell-phone mangling, laptop wheeling, space encroaching, very annoying guy who takes over Starbucks as if it were his own office. But what the hell am I supposed to do when it’s 2:30 pm, I’m stuck in San Francisco, have a conference call in 10 minutes, and can’t get back to Palo Alto in time? THINK QUICK: find a Starbucks, whip out the laptop AND the cell phone, and start taking over the cafe. The key that makes it all work? My company SAP has a deal with IPass to get me [free] access to hotspots at all the Starbucks in the world. Well…to me it’s free, but apparently to SAP it’s not. But what’s the outcome? I become a more productive worker, while other people get pissed off. Yes, I was in their shoes once, but to hell with it. This is what capitalism is: the takeover of public space by private parties. Take it or leave it. I’ve chosen to take it….hey, at least Starbucks serves Fair Trade Certified coffee (or so they say).


